Testing a New Market - the Muslim-American Consumer

The estimates vary, but there are between two and eight million Muslim-Americans in the United States. Muslim-Americans continue to face rising hate crimes and an increase in Islamophobia.

Despite these problems, one group is starting to take note of the community's potential: Corporate America.

For a second year in row, Best Buy is advertising directly to Muslim-Americans.

And given the community's demographics, the company may be on to something.

But will cashing in on Wall Street have any kind of effect on Muslims on main street?

ILLUME Media reports from San Francisco.



                                                                Anser Hassan
FOLLOW

Anser has worked both on-air and behind the scenes at several news stations across the country, including ABC, CBS, and CNN.